Frequently Asked Questions

Early replies from journalists usually arrive inside the first fortnight of pitching, while substantial features and interviews commonly take four to ten weeks to appear. Timing depends on the news value of the story, the production cycles of the target outlets and how much proof the client can supply.

Yes. Engagements run month to month with no long lock in, because public relations should earn its place each month through visible work and reporting. Launch projects can also be scoped as a single fixed engagement where that suits the announcement better.

A proposal sets out the story angles the practice would pitch, the outlet types it would approach, the senior time involved, the fee and the reporting you would receive. It is free, and it describes work rather than promising editorial outcomes no agency can control.

Yes. Crisis work covers holding statements, a single spokesperson plan, likely questions with drafted answers and a monitoring rhythm for the first days of a difficult story. The aim is accurate, calm communication that protects long term trust.

The practice works with founders, professional firms, hospitality and retail brands, technology companies, healthcare providers and multi location businesses. The common thread is a story with genuine public interest and a client willing to supply proof, access and timely answers.

Every client receives a coverage report listing approaches, replies and secured pieces with links. Reporting is plain about quiet periods as well as busy ones, so the record shows the whole campaign rather than only its highlights.